Bell Mason Diagnostics
   By Gordon Bell DEC & Heidi Mason Regis McKenna

   When you can measure what you are speaking about,
and  express it in numbers, you know something about
it: but when you cannot express it in numbers, your
knowledge is of a meagre and unsatisfactory kind: it
may be the beginning of knowledge, but you have
scarcely, in your thoughts, advanced to the stage of
science.
-William Thompson, Lord Kelvin 1882-1907)
Popular Lectures and Addresses, 1891-94