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We drown in information but crave for knowledge
•Human Capital: Competencies, Attitude …
•Structural Capital
•Policies, Procedures and Processes
•Corporate Databases
•Content
•Intellectual Property: Patents, Licenses …
•Customer Capital
•Marketing, Sales and Delivery Channels
•Customer Relationship
•Partnerships and Alliances
Data (bits & bytes 1950s-1960s)  Information (structured data 1970s-1980s)  Knowledge (1990-2020)  Wisdom (2020+)